Timberroot Rustic Retretreats Brand development
To establish a unique and cohesive brand identity for Timberroot Rustic Retreats, along with the development of multiple sub-brands under the Timberroot umbrella. The goal was to create a brand that resonates with nature lovers and adventurers, standing out in the short-term rental industry with a warm, inviting, and organic feel that reflects the beauty of the outdoors.
Recognizing the need to differentiate Timberroot from the typical cold and corporate templates used by many short-term rental agencies, I aimed to create a brand that immediately evokes a sense of adventure and connection to nature. This vision extended to the development of sub-brands, each with its own unique identity while remaining aligned with the overarching Timberroot brand.
To elevate the guest experience and extend the Timberroot brand into everyday touchpoints, I designed the packaging for our signature toiletries line, Enchanted Forest—provided in all Timberroot rentals.
The design features:
- Monarcha typography for brand consistency
- Amber bottles with bamboo-style pumps that blend into rustic settings
- Clean, nature-inspired copy that emphasizes thoughtful ingredients
I also art directed and photographed the product line, capturing it in natural, on-location settings to reflect its organic roots. These images are used across our website, booking platforms, and marketing materials.
Enchanted Forest has become one of our most recognized guest touchpoints—proof that even the smallest brand detail can make a lasting impression.
Oriental Weavers Catalog Design & Photography
To break away from the traditional, bland catalog designs in the B2B rug industry and create a visually striking cover that would set Oriental Weavers apart from competitors. The goal was to elevate the brand’s image and capture the attention of buyers with a bold, fashion-forward approach.
Recognizing that most competitors featured uninspired covers with neutral backgrounds and stacked rugs, I opted for a more dynamic approach. I selected one of our most vibrant and bold rugs as the centerpiece and styled a model in a fashionable outfit that complemented the rug’s design and color scheme. This innovative concept aimed to reposition the rug as a statement piece, blending product marketing with lifestyle imagery.
Tennessee Glamping Email/Social Media Campaign
Drive direct bookings for Tennessee Glamping during the early spring season with a time-limited 20% off promotion. The campaign targeted both advance planners and last-minute regional travelers through a mix of email and social channels.
Email Marketing: Segmented campaigns targeting engaged contacts and subscribers within a 2-hour drive. Follow-up emails were sent to non-openers to maximize engagement
Facebook & Instagram: Organic social posts supported by boosted placements via Meta Business Suite. While the preference was to boost posts from the page rather than using Ads Manager, I adapted creative and targeting accordingly to ensure strong reach and click-through performance.
Messaging Strategy: All copy was written with a focus on urgency, comfort, and value—reinforcing glamping as a getaway that doesn’t sacrifice convenience.
Campaign Strategist, Designer, Copywriter, Email Marketer, Social Media Manager
Email Open Rate: Averaged 50.95% (well above the 25% industry benchmark)
Email Click Rate: Averaged 1.19%
Social Reach: 62,252+
Link clicks from social: 987
Ad Spend: $205 total across two boosted posts
Outcome: Increased mid-week spring bookings and re-engaged dormant contacts
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